Why Use TestMyDesign
Easy Multivariate Testing
Unlike split tests that are limited to 2-3 items, we can test 15 variations. Why? Because respondents choose the best and worst item.
Consider 5 flavors of ice cream: Vanilla, Chocolate, Mint, Coffee, Raspberry. If somebody chooses the best and worst flavor (e.g., mint and coffee), we can deduce more relationships:
- Mint > Vanilla
- Mint > Chocolate
- Mint > Raspberry
- Mint > Coffee
- Coffee < Vanilla
- Coffee < Chocolate
- Coffee < Raspberry
Small Sample? No problem
Split tests require thousands of participants, but we can simulate the results of a live test using a few hundred people. Sometimes a few dozen.
Better Than Rating Scales
Rating scales are problematic because respondents straightline answers. Plus, everyone interprets a scale differently. Is a 3 good or bad?
In our surveys, respondents choose items. This method uncovers their true preferences, while mimicking real-world decision making.
Get Niche Respondents, Fast
Filter by age, location, demographics, and key traits that identify your customers or audience.
Tech-Free, No Code Setup
You don’t need a developer or tech skills. Simply add variations, choose a sample, and view the results in 48 hours.